If you want to work with the community, having a branch gives you the ability to adapt to the context, and connect to the people. This is our competitive advantage, because we are there, experiencing and feeling the same as the community and we are part of them.
A National Society can only be strong as the collective strength of its branches.
As branch development we want to bring older and younger generation to work together.
We are often looking at headquarters of National Societies, we need to look at branches, turn our approach upside down, start at local level and build from there.
COVID has led to changes in the way we operate. We value and celebrate what branches have been doing but we know we must be more relevant in communities.